Curriculum For New Agents

  • Travel Professional Academy bases its new travel agent curriculum on three foundations:

    1. Industry Knowledge: understanding the mechanics and logistics of travel, tourism and hospitality.
    2. Client Knowledge: understanding the role of the travel consultant in assisting the traveler, empathy and being client-centric.
    3. Relationships with Suppliers and Clients: developing relationships rather than being transaction oriented.

    Each of our modules is based on sound educational strategies. Our marketing training has been developed and tested over a period of decades. Most importantly, every student is treated as an individual.

    Travel Professional Academy draws on the resources of every major destination, airline, hotel company, cruise line and transportation provider, as well as travel industry associations to put together its curriculum and to assist with presentations to our students. Plus, we provide a large network of opportunities for further training and career development.

Curriculum and inclusions: The Travel Professional Academy program is supported with textbooks, telephone coaching, webinars, on-site training in Miami or Las Vegas and a training cruise.

  • Module 1: The Travel Industry and its components
    • Airlines
    • Hotels
    • Car Rental Companies
    • Rail Travel
    • Cruise lines
    • Ground Operators
    • Tour Operators: Hosted, FIT and Escorted
    • GDS and Booking Systems
    • Corporate Travel
    • ASTA, NACTA, CCRA, CLIA
    • Benefits of Host Agencies – Pros and Cons
    • Consortia Benefits
    • Trade Shows and travel industry conferences
    • Travel Trade Media
    • Other Revenue Streams – pre and post stays, travel insurance, consolidators
    • Legalities and Support Professionals – E&O and company structure, protecting your travel practice
  • Module 2: Geography for travel professionals
  • Module 3: Basic Marketing, Sales and Customer Service
    • Shifting your Psychology of Marketing
    • Positioning yourself in the market – your mission and knowing who you are
    • Developing a business plan, a marketing plan and and action plan – setting goals and objective
    • The marketing calendar
    • Training your clients
    • Understanding client needs and fears – the art of empathy
    • Understanding your own needs and fears – the art of confidence
    • Strategic vision and growing every day
    • Marketing techniques and tactics
  • Module 4: Beyond the Basics – a study in client and supplier relationships
    • Practical Strategies and proven tactics
    • Word of mouth marketing
    • Networking
    • Public Relations
    • Publishing
    • Advertising
    • Guerilla and bootstrap marketing
    • Blue Ocean Strategies
    • Social Media Marketing
  • Module 6: Researching Travel and Working with Clients
    • ​Understanding client communications
    • Putting together proposals that work
    • Timing is everything – how to make a presentation
    • Surrounding yourself with the tools and people you need.
  • Module 7: Your business plan
    • Goals and the SMART template
    • Action Plans and Marketing Calendars
    • Writing a business plan – the ongoing process.
  • Inclusions
    • Telephone coaching monthly
    • Monthly webinar classes for a minimum of 12 months
    • Business plan template and monitoring for 12 months
    • Marketing collateral review, critique and make-over
    • Travel Institute’s TripKit and TAP course and Travel Agency Proficiency Test
    • Text books and study guides + online resources
  • Optional program: 3 Day in-person Seminar in either Las Vegas or Miami
  • Optional program: Three or Four Day Training Cruise with Carnival Cruise Line
  • ​Optional program: Crafting an online interview to use in your marketing and public relations.

Note: All curriculum modules are subject to change at any time and without notice.


An investment in your success

The entire course of training on our Curriculum page is $1,800 payable in one payment of $900 and then 10 monthly payments of $90. This covers all training, textbooks and testing fees.

With regard to optional trainings, transportation, meals and hotel rooms at the in person training and cabins for the training cruise are at the expense of student.

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