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Travel Professional Academy bases its new travel agent curriculum on three foundations:
- Industry Knowledge: understanding the mechanics and logistics of travel, tourism and hospitality.
- Client Knowledge: understanding the role of the travel consultant in assisting the traveler, empathy and being client-centric.
- Relationships with Suppliers and Clients: developing relationships rather than being transaction oriented.
Each of our modules is based on sound educational strategies. Our marketing training has been developed and tested over a period of decades. Most importantly, every student is treated as an individual.
At the heart of the program are monthly coaching calls to review the course-work and to keep your business plan moving forward.
Travel Professional Academy draws on the resources of every major destination, airline, hotel company, cruise line and transportation provider, as well as travel industry associations to put together its curriculum and to assist with presentations to our students. Plus, we provide a large network of opportunities for further training and career development.
Curriculum and inclusions: The Travel Professional Academy program for existing travel agents is an intensive course in Sales, Marketing and Customer Service and is supported with textbooks, telephone coaching, webinars, and optional in person training at scheduled events as well as an optional training cruise.
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Module 1: Basic Marketing, Sales and Customer Service
- Shifting your Psychology of Marketing
- Positioning yourself in the market – your mission and knowing who you are
- Developing a business plan, a marketing plan and and action plan – setting goals and objective
- The marketing calendar
- Training your clients
- Understanding client needs and fears – the art of empathy
- Understanding your own needs and fears – the art of confidence
- Strategic vision and growing every day
- Marketing techniques and tactics
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Module 2: Beyond the Basics – a study in client and supplier relationships
- Growing relationships and leaving transactions behind
- Developing confidence in your abilities and in client relationships
- Looking at your Points of Contact – evaluating your existing marketing strategies
- The importance of trust
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Module 3: Marketing tactics woven into a strategy
- Practical Strategies and proven tactics
- Word of mouth marketing
- Networking
- Public Relations
- Publishing
- Advertising
- Guerilla and bootstrap marketing
- Blue Ocean Strategies
- Social Media Marketing
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Module 4: Researching Travel and Working with Clients
- Understanding client communications
- Putting together proposals that work
- Timing is everything – how to make a presentation
- Surrounding yourself with the tools and people you need.
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Module 5: Your business plan
- Goals and the SMART template
- Action Plans and Marketing Calendars
- Writing a business plan – the ongoing process.
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Inclusions
- Telephone coaching monthly for 12 months
- Monthly webinar classes for a minimum of 12 months
- Business plan template and monitoring for 12 months
- Marketing collateral review, critique and make-over
- Optional program: 3 Day in-person Seminar in either Las Vegas or Miami (includes a professional photography “headshot” and special Travel Professional Academy courses).
- Optional program: Three or Four Day Training Cruise with Carnival Cruise Line
- Optional program: Crafting an online interview to use in your marketing and public relations.
Note: All curriculum modules are subject to change at any time and without notice.
An investment in your success
The entire course of training for the existing travel agent is $89 a month in ten monthly installments once your application is made and accepted. This covers all training, textbooks and testing.
The in person trainings are highly recommended but optional.
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